Advertising (Jan-May 2007)

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On this page, you will find information concerning the module ‘Advertising’ for Year 3 students.

All lecture notes will be posted here as well as details of assignments.

Assignments

Assignment for end of semester
Your agency has been selected to participate in a pitch for an advertising campaign for the Honda Jazz. Prepare a proposal that will enhance the chances of your agency in the pitch.
Each team will comprise 4 members. All teams will present their proposals and submit on the 3rd May 2007. This assignment will assess research and analytical skills as well as imagination and creativity in the formulation of proposals.

Previous assignment (already completed)
You are expected to visit an advertising agency of your choice to gain knowledge about the way an agency operates. You must write a short report on your visit and the information you have obtained (e.g. What kind of agency is it? Its structure? How is work organised within the agency? Kind of ads they work on?, etc.)
You can each collect a letter signed by me to facilitate your contact with the agency at the Registry of the Faculty. Please ensure that you insert the name of the agency on the top left hand side as well as your name on the dotted line.
Deadline for submission of the report is Thursday 30th March 2007.

Lecture Notes

25 April 2007
- Reports of visit to agencies were given back. Please have a look at your friends’ reports and let others have a look at yours too to get more insight about the local ad world. Do not hesitate to share and seek info from your friends!
- We also discussed answers to the past exam papers of 2004 and 2005. Click here for a copy of the exam papers.
- Finally, it was announced that the ad agency Amadeus intends to launch a competition for its anniversary and students will be invited to participate by sending TV spots of their own creation (no need for high quality equipment; you can use your camcorders or phone camera!) for any of three fictitious campaigns. The agency intends to present the competition either on the 7th or the 10th May (I will post an announcement) at the University.
At the same time, I have asked them to do a presentation on the local ad world and their agency. All students should therefore attend. Opportunities for placement, who knows???

19 April 2007
We studied ads in the local papers and critically analysed the following elements:
- message strategy
- appeal
- executional framework

Direct marketing and response ads
Media choice and measuring Ad success
Selected glossary

12 April 2007
More media planning exercises today. Please bring your calculators!
Notes on media planning

5 April 2007
Media planning exercises today. Please bring your calculators!
Article du Mauricien (7 nov 2005) sur l’industrie locale de la publicité

29 March 2007
Developing ads
Ad types
Advertising techniques

15th March 2007
Example of creative brief: Appletise
Stages in Advertising Management
Creating Ads (Source: ‘Advertising’ by Roderick White)
Interview of Vino Sookloll (Director of Cread & Former President of AAA) on the Mauritian advertising world

8th March 2007
Advertising Management Source: Integrated Advertising, Promotion and Marketing Communication by Clow & Back (2nd edition)
The VALS segmentation
IPSOS planned to study Mauritian lifestyles (Source: L’express)

1st March 2007
The agency setup
Actors of Advertising

Christina Chan-Meetoo