IMC-Yr2 (Jan-May 2007)
So far, only five (5) persons have filled in the feedback survey. It takes less than 2 minutes to fill in!
Final Continuous Assessment marks: click here (pdf)
Online survey
Thanks for taking some time to fill in a short survey on this module. The survey is entirely anonymous!
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On this page, you will find information concerning the module ‘Integrated Marketing Communication’ for Year 2 students.
All lecture notes will be posted here as well as details of assignments.
FOR TOMORROW’S SESSION (Monday 30th April)
Please ensure that all of you come no later than 1.15 p.m.
- Oral presentation of your project for the end of semester (not more that 20 mins per group)
- Submission of the written proposal
I am making arrangements for a laptop and projector in the classroom. If you need anything else, please let me know early in the morning.
End of semester assignment
Oral Presentation & submission of the report for the year-long project (on a brand of your choice) on 30th April 2007.
Previous assignments
- Hummer case study (3 separate pdf pages to be downloaded). The pages have been scanned; let me know if you are having any difficulty to read them. They are taken from Philip Kotler’s book ‘Principles of Management’ 11th edition, chapter 7, pages 227-229.
hummer-case-page1.pdf
hummer-case-page2.pdf
hummer-case-page3.pdf
Dealine for submission: Monday 26th March 2007
23 April
Lecture was cancelled due to a day-long meeting off-campus. Sorry!!!
Marketing Ethics & Social Responsibility
16 April
Marketing in the Digital Age
discussion-questions-digital-marketing.pdf
boulderstop-app.pdf
9 April
Personal Selling & Direct Marketing
Discussion questions
Note: Don’t forget to bring the material for your project for discussion!
2 April
Advertising, Sales Promotion & Public Relations
Discussion questions
26 March
Setting the Budget and Promotion Mix
5 March
Designing Communication (part 2)
26th February
The Planning Sequence
THe Communication Mix
Designing Communication (part 1)
Christina Chan-Meetoo
Rizwana
May 9, 2007 at 11:28 am
Hello Madam. Sorry i could not find the feedback paper to fill in. i think i’m such a nut concerning blogs. Anyways, ur classes were just too good. Thank you so much for all u’ve been teaching us. It was an enriching class. Hope to have you next semester with us.
Love,
Rizu