A dictionary definition of stereotype is: “One that is regarded as embodying or conforming to a set image or type”. Stereotyping is also a technique that “attempts to arouse prejudices in an audience by labeling the object of the propaganda campaign as something the target audience fears, hates, loathes, or finds undesirable”. Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people- usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation.
Media and Women.
“We don’t need Afghan-style burquas to disappear as women. We disappear in reverse-by revamping and revealing our bodies to meet externally imposed visions of female beauty” Robin Gerber.
The content is true to our post-modern era whereby a woman is seen to be of the pro-active and post-modern type only if she is seen semi-naked or almost completely in the nude. In fact, images of female bodies are everywhere. Women -and their body parts- sell everything from food to cars. Newspaper adverts and movies reinforce the importance of a thin body as a measure of a woman’s worth. Stereotyping of the typical white and dieted portrayal of women in the media has caused women around the world to feel insecure about their own self and life.
The concept of Whiteness and White Privilege in the Media
“White people create the dominant images of the world, and don’t quite see that they thus construct the world in their image.” Richard Dyer
The representation of ethnic minorities has also given rise to broad-based stereotyping through the medium of cinema and newspaper adverts as well. In fact, in the media, there is the concept of being “white washed”. White supremacy prevails over all newspaper adverts as well as movies and television commercials and advertisements. This concept is based on the fact that the large majority of the people see on television, movies, magazines and newspapers are white. And when the media choose to represent minorities, they seem to place them in very stereotypical ways.
So now, let us talk us talk about the winner Shilpa Shetty from the Celebrity Big Brother Show…. And the talks about racism rose up all throughout the world. What do u think? Is it fair-play that Shilpa won the show or is it because of the ‘racism’ ruccus during the 1st two weeks that favoured a more nation-wide voting against racism that helped Shilpa win the contest?