” If everything goes as planned, the giant screen should stand on its feet on this side of the Waterfront before Friday10/08/07” reveals an official who asked not to be identified.
Several weeks since, the right back flank of the Port-Louis Waterfront (behind Astrolab) is inaccessible to the public. Reason: the site is under construction. Leased by the State Property Development Corporation (SPDC), the plot will birth the first dynamic display screen that will be viewable from 200 metres. ”People strolling on the other side ( that is Caudan Waterfront) will see clearly what is being shown. Famous in Dubai, it is the first time that such a high-tech structure is rising from the Mauritian soil” says the same source.
Infact the father of this project is United Arab Emirates resident Saoud Al-Harkan, owner of the LED International Company. He is financing the construction and setting up of the 6 metres long by 3 ½ metres wide screen. Everything that comes after will be handled by Jungle Blue, a Mauritian advertising company. ”Primarily we will be selling this ‘media space’ to organisations who wish to advertise their products or services. Later on we are planning to broadcast football matches. This, of course, will depend on the number of sponsors and the retransmission rights that we get” adds the official.
Even if the cost of the project is a closely guarded secret, this piece of information has leaked: the one million rupees mark has already been crossed.
The source concludes on a surprisingly confident note: ” It is a surefire that the screen will be famous; if not by its commercial success then by the questions that will be raised relating to it in the National Assembly.”