Class on Wednesdays from 13h to 16h in room 1.2 ET
Introduction to ICS
Research in communication (part 1)
We carry on with Research in Communication (part 1) and then we discuss Research in Communication (part 2)
We carry on with Research in Communication (part 2) and then we discuss Research in Communication (part 3)
Organisational settings-and publics
No class due to the ‘Semaine de l’Etudiant’. We meet again on 29th September. In the meantime, please read the lecture notes on Organisational Settings and Publics. Also, please prepare some ideas for discussion (key points) on a situation analysis of the communication of the UOM comprising the following:
– a SWOT and PEST analysis
– a stakeholder analysis
– the current vision and mission statement (see http://www.uom.ac.mu/ABOUTUS/INTRODUCTION/missionvision.html)
– the latest strategic plan (see http://www.uom.ac.mu/ABOUTUS/StrategicPlan/index.htm)
Last week, we discussed how to improve the current vision and mission statement of UOM. Please bring your final proposals. We also discussed the strategic plan of UOM. Students are expected to bring their proposal for a review of at least one section of the strategic plan (taking into consideration what we have discussed in class).
We will also discuss the following slides on Internal Communication
As discussed in class, all students should work on a section of the UOM Strategic plan (critique the current section and make a concrete proposal).
Lecture notes on Corporate Social Responsibility
All students are requested to put their input for the UOM strategic plan assignment on the blog so everyone can see your work and eventually discuss these.
I also gave another small assignment on CSR last week which is to be submitted.
Lecture/discussion on Crisis PR Management.
About the upcoming assignment: Students should select a case of recent crisis communication in the local industry and provide a press review of the articles published in the media about it. Write a summary of the crisis situation, how it was handled, and the impact it had on the organisation.
Indicate how successful the organisation has been in managing the crisis and its impact, what were the mistakes that were made (if any), how should the organisation have handled these according to you?
Class discussion on: Media Relations
All teams are to be made up for the end of semester assignment. Each team should come with their proposals of organisations they wish to work on as well as a summary of the real crisis (see above).
All teams are expected to give a brief presentation on the company/organisation they have chosen for the end of semester assignment (crisis pr management mock press conference). Please bring press cuttings to explain the real crisis episode.
We will also practise some press release writing up. Hereunder are some resources which may be helpful:
– Media Relations and Writing Press Releases – lecture notes available on the MIT OpenCourseWare
– How to: write the perfect press release for journalists from journalism.co.uk
– Press Release Writing Tips from 24-7pressrelease
Two press release writing exercises were given last week in class. Please bring your press releases for discussion.
We will also have a small test then discuss your progress on the mock press conference.
We discuss your progress in the mock press conference. We will also address any questions you may have pertaining to revision.
Last session. Mock press conference will be attended by Journalism students and lecturer (D. Eléonore).