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On this page, you will find information concerning the module ‘Integrated Marketing Communication’ for Year 2 students.
All lecture notes will be posted here as well as details of assignments.
FOR TOMORROW’S SESSION (Monday 30th April)
Please ensure that all of you come no later than 1.15 p.m.
– Oral presentation of your project for the end of semester (not more that 20 mins per group)
– Submission of the written proposal
I am making arrangements for a laptop and projector in the classroom. If you need anything else, please let me know early in the morning.
End of semester assignment
Oral Presentation & submission of the report for the year-long project (on a brand of your choice) on 30th April 2007.
– Hummer case study (3 separate pdf pages to be downloaded). The pages have been scanned; let me know if you are having any difficulty to read them. They are taken from Philip Kotler’s book ‘Principles of Management’ 11th edition, chapter 7, pages 227-229.
Lecture was cancelled due to a day-long meeting off-campus. Sorry!!!
Marketing Ethics & Social Responsibility
Setting the Budget and Promotion Mix
Designing Communication (part 2)