Lectures every Monday from 10.15 to 11.45 in Room 1.2 ET
9th August 2010
23rd August 2010
Lecture is still on Mondays from 10.15 to 11.45 a.m. for the time being.
We carry on with last week’s lecture.
New lecture notes: Organisational Settings
30th August 2010
We discuss the lecture notes about Organisational Settings
6th September 2010
We finish discussing Organisational Settings.
We also discuss the cases of crisis communication which all students have been asked to research (Perrier, Exxon, TWA, Johnson & Johnson, Texaco) and we have a look at your table of target audiences for the organisations you have selected.
Handout with MCQs to be worked out: Cutlip-questions
If we have time, we look at Publics and models
I will not be able to lecture this week due to the upcoming conference. Please ensure you prepare as discussed for next week though.
If you are interested to attend or to help out in the organisation, please let me know. Details about the event can be found here.
Class as discussed on your exercise. Then, MCQ and lecture.
We discuss Publics and Models and possibly Planning PR
Class on Planning PR
We carry on with Planning PR
If time permits, lecture on Press Relations
Class on Press Relations
Students should bring their first assignment (situation analysis of an organisation) for presentation.
25th October & 1st November
We discuss the notes on Press Relations
We will be doing some exercises in class
Reading material: an example of a Press Relations Campaign
– E/S Orcelle Clean Ship Case Study for Press Relations
Presentation of case study
Daily Telegraph article
– Media Relations – lecture notes available on the MIT OpenCourseWare
Welcome back and Happy New Year 2011!
We resume with a class on Corporate Social Responsibility
We carry on with our class on CSR. Note that class will start at 10h30 due to a meeting at 10h00.
Lecture/discussion on Crisis PR Management.
Class exercise and discussion on: Case Study on CSR from the Times 100 website. This case study describes how the work Amway does with UNICEF supports its Corporate Social Responsibility strategy.
We carry on with the class on Crisis PR Management. Please bring your answers to the Amway case study.
Notes on CRISIS PR assignment
Teams should select a company in the local industry and research any crises cases related to that company recently. Teams will also have to look for articles published in the media about the crisis situation to assess how it was reported and how the company handled the problem as well as the impacts on the organisation.
On 21st February, all teams should present a brief overview of the company and crisis situation which has really occurred. Duration should not exceed 5 minutes and there should be no notes or slides. Content should include an explanation of the nature of the crisis, the coverage it received in the media, the actions taken by the organisation and your own appreciation of the way the crisis was handled. All teams should bring a compilation of relevant press articles.
Note that the second phase of the assignment will be to invent a new episode to the crisis such that the teams will have to do a mock press conference in front of the class to present the organisation’s position and actions. Students will be assessed on the quality of their press conference (including ability to answer questions from the floor) as well as on their participation and questions to other teams. The mock press conference is scheduled for the 7th March.
Also note that students will be assessed for their participation as journalists while their classmates are presenting, i.e. you will all be expected to ask tough questions to the other teams.
Brief presentations by all teams. Each team should also think about the fictitious crisis episode for their mock press conference.
If we have time, class on Research
Replacement class at noon. Lecture on Research.
Please do not forget to add your fictitious crisis episode for the mock press conference in the comments section of this page.
Mock press conference. Session was postponed to Friday 9.30 due to torrential rains.
Mock press conference at 9.30. Please ensure you are all present as there will be a draw to determine which team presents first and to be able to participate as members of the press (for which you will be evaluated).
Reminder: each team will be given 10 mins maximum (excluding Q&A). Extensive notes are banned: you either come without any or only with key elements. All team members should talk. There will be two sets of marks: (1) a collective one for content (2) an individual one for presentation skills. If teams feel that there is unequal distribution of work, they should let me know for the collective marks.
Mock press conference at 9.30.
To all students, please post your questions in the comments section of this page. I will leave all assignments in the Registry by Monday to be picked up by one class rep for each group.