Lectures every Thursday from 11.00 to 12.30 in Room 2.4 NAC
As from 8th September, class is on Tuesdays from 11.30 a.m. to 1 p.m in Room 2.2 NAC
No lecture as I am taken up in a book launch. We will start on 26th January.
Please continue reading the lecture notes on Targets and Images and the handouts ‘Key Concepts’ and ‘Official PRSA Definition’
New lecture notes to be read: Organisational Settings
Handout with MCQs to be worked out: Cutlip-questions
Please note that class will be held on Thursday this week, i.e. 3rd September from 11.00 to 12.30 as I am not free this Tuesday.
However, the lecture will be shifted to Tuesdays as discussed as from next week, i.e. 8th September.
Class in room 2.2 from 11.30 a.m. to 1 p.m.
Publics and models
Sorry for last week.
We will look at the lecture on Publics and Models this week.
Reminder: Students should bring their SWOT analysis of UOM for discussion and information about the Texaco racism crisis.
We will work on a case study to be distributed in class.
We carry on with the SWOT exercise. All students to bring their answers to the case study.
Lecture on Press Relations
Also, students are expected to work in teams to carry out a survey with a particular group of stakeholders to determine the image/perceptions for UOM. The team composition and stakeholder group chose should be communicated to me in class.
We carry on with the lecture on Press Relations.
Reminder: students are expected to carry on with their groupwork about a stakeholder group’s perception of UOM. This part should be completed by next week.
I will hand out the MCQ we did last week and discuss your answers. We will also do a roundup of your assignment on the stakeholder group. The deadline for first phase has been extended to next week (3rd November), when I will validate your work so you can move on to the second phase (proposal for a communication strategy) which will be due by 17th November. As a reminder, each team will have to hand in a portfolio with the findings from the first phase and your proposal for the communication strategy plus do a brief class presentation. These will all count towards continuous assessment.
Validation of first phase findings.
We will be doing some exercises in class
To read: an example of Press Relations Campaign
– E/S Orcelle Clean Ship Case Study for Press Relations
Presentation of case study
Daily Telegraph article
– Media Relations – lecture notes available on the MIT OpenCourseWare
Teams which have not already presented their phase one findings should bring these in class for a brief presentaion.
Reminder: all teams should be ready for presentation of their strategy and submission of portfolio on 17th November (which will be our last session). The assignment will be counted for continuous assessment marks.
Presentation of second phase of assignment by all teams and submission of the final portfolio for evaluation. I will let you know about the room number if I manage to get one on Monday. Please watch this page. I will also notify the class rep.
Update (16th Nov): Class will start at 12.30 in the same room. We can keep the room until 2.30 p.m. There is a PC with an RGB projector. Please try to keep your presentations under the 10-minutes duration.
Lecture on Corporate Social Responsibility
We carry on with CSR
Class exercise and discussion on: Case Study on CSR from the Times 100 website. This case study describes how the work Amway does with UNICEF supports its Corporate Social Responsibility strategy.
Bring your answers to the case study on effective communications.
Lecture/discussion on Crisis PR Management.
We carry on with Crisis PR Management.
Students (in teams of 2) should select a case of company crisis in the local industry (between 2009 and 2010) and provide an overview of the historical timeline of the incident(s). Teams will also have to look for articles published in the media about the crisis situation to assess how it was reported and how the company handled the problem as well as the impacts on the organisation.
All teams SHOULD present a brief overview of the crisis situation they have been assigned to cover. Duration should not exceed 5 minutes and there should be no notes or slides. Content should include an explanation of the nature of the crisis, the coverage it received in the media, the actions taken by the organisation and your own appreciation of the way the crisis was handled. All teams should bring a compilation of relevant press articles.
Note that the second phase of the assignment will be to invent a new episode to the crisis such that the teams will have to do a mock press conference in front of the class to present the organisation’s position and actions. Students will be assessed on the quality of their press conference (including ability to answer questions from the floor) as well as on their participation and questions to other teams.
All teams are expected to explain the details of the new episode to the crisis. We will do some MCQs in class.
All teams should write 3 lines in the comments section of this page to explain the details of the fictitious new episode to the crisis. Please do not write the real name of the company here (just provide a sufficiently descriptive phrase to hint about the real name, for e.g. ‘chain of fast food chicken’) as all content is visible to the public and we do not want people to confuse the fictitious with the real!
Bring answers to MCQs in class.
Lecture notes on Research
Mock press conferences (w.r.t. fictitious crisis communication episodes)
We carry on with the mock press conferences. We start at 11 a.m. This should be our last session so if you have any issues or queries, please use this session to voice out.
The very last session for remaining presentations. We start at 11 a.m.
Marks for Marks-media-advocacy2009-10