New Forms of Media (Aug-Dec 2011)

Class on Tuesdays from 1 to 4 pm in Room C1 NAC or Mediacom Studio

Module Outline

9th August
Introduction to New Media

16th August
We carry on with the introduction and then we look at Manovich’s Principles of New Media
Reading material: New Media History by Patrice Flichy

23rd August
We carry on with Principles of New Media and discuss the reading material on New Media History. Please make sure you read it before coming to class.
We will finish class earlier as there is the book launch on the media in Mauritius. All students are invited to attend.

30th August
Class in the Mediacom Studio
Discussion on New Media History. Please make sure you read the material before coming to class.
Historical timeline for new media
The Coming of Age of IT & the New Economy

6th September
Class in the Mediacom Studio
As agreed, we have a small quiz on the reading material ‘New Media History’.
Then, we discuss The Coming of Age of IT and the New Economy.
Reading material for next week: Technological revolutions and techno-economic paradigms by Carlota Perez

13th September
We carry on with The Coming of Age of IT and the New Economy.
As agreed, we have a small quiz on the reading material ‘Technological revolutions and techno-economic paradigms’
Then, we discuss New Media = New Theory?

20th September
No class due to the ‘Semaine de l’Etudiant’. We meet on 27th September.
In the meantime, have a look at the following videos:
Computer History – A British View – Part 1 of 3
Computer History – A British View – Part 2 of 3
Computer History – A British View – Part 3 of 3
History of Computers,Bill Gates, Paul Allen, Apple Microsoft

And last but not least, here’s the reading material for the 27th September:
Read the introduction of the book ‘La Révolte du Pronetariat’ by Joël de Rosnay: Introduction-pronetariat
The book is also freely available at

27th September
We discuss New Media = New Theory? and the introduction of Joel de Rosnay’s book.

4th October
I will not be able to lecture this week. So please use this time to read all the material given to you in class for a quiz next week and also read the following lecture notes:
Technophilia vs Technophobia debate
You are also required to research on the current debates on the Facebook changes and summarise the key issues raised in not more than one page in the form of a bulleted list. To be submitted in class on the 11th October.

11th October
See notes above.

18th October
Please read again the handout from Problèmes Politiques et Sociaux and prepare for a pop quiz as discussed in class.
Class on Web 2.0
Additional reading:
We the Media by Dan Gilmor
What is web 2.0? by Tim O’Reilly

25th October
Class/discussion on notes distributed in class last week on New Media and Journalism

Reminder: Students were given the chance to resubmit their assignment on the debates related to Facebook’s changes. To be submitted in class on 25th October.
Additional online resources:

I have sent the lecture notes and handout from the manual on New Media and Journalism by email.
As next Tuesday (1st Nov) is a public holiday, please complete the activities which are found in the handout (manual.pdf) in the first chapter for our next meeting (i.e. 8th November). Write down your findings in bulleted lists for discussions in class.

For the assignment, please post your proposed topic on the blog page for everyone to see the proposal as well as my comment. All proposals should be in by next Tuesday (1st November) and all topics should be finalised by 8th November so that you may start presentations on 15th November).

Reminder, there can be teams of 2-3 students. Each team should propose a theme in the comments section for discussion and vetting. You should adopt critical/analytical approach to a new media platform or practice (from a sociological perspective). You should not provide merely a catalogue of features, you should analyse the significance of your object of study in society, preferably with a focus on the Mauritian society.

The presentation should be in a multimedia form (text, hypertext, animated slides, graphics, audio or video) to be uploaded online. You can use the Mediacom Studio facilities with the help of Ketan (just make sure you check availability with him first)

We only have 3 sessions left (8th, 15th and 22nd November) so please do read all material given to you so far and be ready for a pop quiz any time.

8th November
All themes are to be finalised for the presentation and all teams are expected to work on these for next week. We will review all these and have a look at some past papers.

I am also sharing hereunder some links to online resources related to new media issues. (Some may be helpful for your research for the presentation: please take the time to browse through in order to refine your content):
The State of the News Media
Nieman reports on journalism

Additional resources, some of which are copyright-protected, can also be found on this password-protected page (password sent to you by email – if you did not get the password, please email me). Please watch the page as I will add papers there progressively

UPDATE: Please note that the final presentation will be due on the last week of semester, i.e. 22nd November at 13h00 sharp (DO NOT BE LATE otherwise there will be a penalty to be fair to others). There will be a draw to determine order of presentations. All teams should be there before 13h00 to prepare their material. There will be no time for transitions so please make sure everything is sorted out before the class starts.

All materials will have to be uploaded online to be able to feature on this blog page.

On Tuesday 15th Nov, we will take some time to discuss the progress on each team. I have given past exam papers in class last time so please make sure you have one each and try answering the questions. This will be also a revision class (the last one actually) so make sure you have reviewed all material and lecture notes and jot down your questions and comments for discussion in class.

Additional resources:
What If This Is No Accident? What If This Is The Future?
How Hashtagging the Web Could Improve Our Collective Intelligence
The Connected Customer
Do We Really Need to Protect Children From the Internet?
Please use the comments section to share your own online reading.

22nd November
Final presentations. Each team will get up to 20 minutes to present. Please make sure you come at 13h00 sharp or earlier for the draw. Also make sure that all your material is already uploaded onto the Mediacom Studio’s computers for presentation. You should subsequently upload all your material in extended version to be linked to the blog.

Please check my twitter feed (christinameetoo) for additional reading.

Students’ assignments:

Melhia and Naima:
Comment le journalisme a évolué avec les nouveaux média
Entretien avec Joël de Rosnay
Interview audio de Subash Gobine
Interview audio de Rachid Jankari
Entretien avec Carlota Perez
Entretien avec Désiré Appou

Veema, Sandra, Diana:
Social Mobilization with social networks

Karine & Mélanie
Le Journalisme citoyen
Entretiens sur le journalisme citoyen
Entretiens avec Rabin Bhujun, etc.

Roomila, Priya & Ajmeri
Online Marketing interviews

Entretien avec Finlay Salesse


31 thoughts on “New Forms of Media (Aug-Dec 2011)

  1. Dear ma’am,

    we would like to have your approval to do our assignment on:

    Social Media 3.0 – on viral marketing/ advertising

    Thanking you,

    Priya & Ajmeri


    • Bonjour Madame,

      ça va? Pour l’assignment, Naima et moi travaillerons sur le thème suivant :

      Comment le journalisme a évolué avec les nouveaux médias?

      Merci de nous laisser savoir si vous approuvé le sujet,




      • Bonjour Madame,

        Nous proposons de faire l’assignment sur la façon dont le journalisme a évolué avec les nouveaux médias. Nous envisageons de réaliser des interviews avec des journalistes web comme le dé,, le matinal, le mauricien entre autres, pour voir les changements prévalant dans le métier avec l’avènement des nouvelles plateformes.

        Par exemple, les journalistes ne se limitent plus uniquement à l’écrit aujourd’hui. Ils font de l’audio, de la vidéo. Il y aussi une diversité de supports, par exemple, le web, le téléphone portable, les blogs entre autres. Nous voudrions étudier cela dans notre devoir.

        Nous voulons aussi voir si le journalisme traditionnel s’essoufle. Et aussi voir comment les journalistes dit traditionnels fonctionnent aujourd’hui avec les nouveaux outils comme les réseaux sociaux, les blogs etc. L’assignment comprendra aussi un volet sur la circulation des informations, qui est plus rapide grâce aux nouveaux medias mais quel est son impact? Quelle est la qualité et la véracité de l’écriture journalistique?

        Merci de votre attention,


        Melhia et Naima


  2. Dear Madam,

    Me, Diana and Sandra would like to work on ” The use of social networks, precisely Facebook as a social mobilization tool”.
    Grateful if you could let us know if its ok to go ahead with the topic..



  3. Bonjour Madame, Melanie et moi voulons travailler sur : « La contribution du “grassroots journalism” au sein des rédactions et dans notre société. »
    Nous réaliserons l’interview d’un ou deux rédacteurs en chef, pour voir si le « grassroots journalism » a une influence sur le fonctionnement d’une rédaction. Nous ferons aussi l’interview de deux à trois personnes qui font du grassroots journalism (les raisons, des exemples, les effets) et voir son impact sur la société.
    Merci de nous faire savoir si notre sujet est approuvé.


  4. Bonsoir Madame,

    Pouvedee, Parameshwari et moi avons choisi comme thème ‘ Impact of new communication technologies on the interaction between two generation groups’.


  5. Bonjour Madame,
    Shandinee, Vincent et moi avons décidé de travailler sur le thème ; How did new means of communication contribute to democracy in Mauritius?

    Nous nous baserons principalement sur les évènements récents notamment avec l’évolution rapide et tout le bruit qu’a fait le groupe Wanted sur Facebook. Nous réaliserons des interview avec les créateurs et les modérateurs du groupe, ainsi qu’avec leur détracteurs et leurs adhérents. Nous avons d’autres idées et si ce thème ne convient pas nous vous proposerons ce que nous avons d’autres en stock.



  6. Chère Madame, nous avons pris note de votre remarque et nous avons changé notre thème et voulons travailler sur le thème suivant : “Avec l’émergence du journalisme citoyen, quels sont les enjeux auxquels doivent faire face les médias traditionnels ?”

    Nous évoquerons les questions suivantes :
    – D’abords nous parlerons du rôle que tient le journalisme citoyen dans la société vs celui des médias traditionnels.
    – Le journalisme citoyen va-t-il faire perdre encore des lecteurs à la presse traditionnelle ?
    – Saura-t-elle rester au centre du dispositif économique qui se dessine et survivre avec ses valeurs ? Comment survivre ? Comment évoluer et quels sont les défis des médias traditionnels ? Comment le journalisme citoyen conduit à transformer la pratique du métier des journalistes (peut-être à travailler autrement)
    – Rupert Murdoch : C’en est fini « de lire l’actualité comme une messe». (Pourquoi, comment, les changements)
    – Nous évoquerons le contre-pouvoir démocratique (Journalisme citoyen)
    Les intervenants : rédacteurs en chef, journalistes, ceux qui se tournent vers les informations diffusées par les journalistes citoyens entre autres.

    Merci de nous faire savoir si notre sujet a été approuvé.
    Melanie & Karine


  7. Bonjour,

    Suite au mail d’Axelle, nous proposons de travailler sur le titre suivant :
    Journalisme et réseaux sociaux

    Les journalistes utilisent-ils les réseaux sociaux comme outil de travail ou au contraire sont-ils des obstacles dans la réalisation de leur métier?
    Le journalisme et les réseaux sociaux sont-ils opposés ou complémentaires ?
    Les réseaux sociaux sont-ils pour les journalistes un moyen de communiquer avec la communauté, un réservoir d’idées et de ressources ou un mode de diffusion de leurs travaux ?

    Nous proposons de rencontrer (interview) des journalistes de différentes rédactions afin d’en savoir plus.


    Amy et Axelle


    • Amy et Axelle,

      Il y a un petit ‘overlap’ avec le thème de Melhia et Naima mais j’accepte le thème. Donc, faites attention à bien cerner votre sujet de sorte à ce que ce soit un ‘overlap’ minimal.


  8. Hello madam,
    We wanted to do an evaluation of the different social mobilization campaigns which are launched via social media platforms to promote a social cause and gather people towards a common goal.

    We would be focusing mainly on the Causes and Events which were set up on Facebook, peaceful marches and pressure groups. We have in mind groups created like “Stop the Pollution in Balaclava”, “Wanted 15,000 Youngsters”, pacific marches done in tribute to victims like “Shiva Pillay Chedumbrum: Forever in Our Hearts” (Son of the Minister of Information Technologies and Communication, Tassarajen Chedumbrum Pillay who died in a car accident), and “Tous avec Toi Elisabeth” (memory of Elisabeth Pigeot who passed away in a hit and run).
    Also promotion of social campaigns by content analysis of posts of NGO’s like PILS, PAWS and companies like “Talia & Bebedou” (dépistage du cancer du sein).

    We would be interviewing key people like Nilen Venkatasamy, Noor Adam Essack and Ludovic Froget to assess impact of messages on audiences and how promoting social causes are different with the use of social platforms. We would also be demonstrating how these social events were inspired from events which took place in other countries like in Tunisia, Libya, Egypt and European countries and also how they are different.

    We have noted than one group has also chosen the Wanted campaign, grateful if you could let us know if we can still go ahead with the title.



    • Veema, can you specify the members of your group?
      Indeed there is one group which is focusing on a similar theme and intends to study the ‘Wanted…’ group. I would ask you to take a different angle or maybe focus on the other groups you mentioned (e.g. the specific social causes promoted by NGOs)


  9. Dear Madam,

    Priya, Ajmeri and I have decided to work Social Media 3.0 – on viral marketing/advertising.

    First of all we will discuss on what social media 3.0 is and the key issues that social media will be dealing with. We will have an overview on the following issues:
    – Multimedia micro blogging
    – Interoperability between platforms
    – Open source technology
    – Tracking and metrics

    “The core subject of social media is sharing by peers to peers”. For example, how does the tool “like” influence more users to use facebook today?

    Our study will also be based on the elements of viral marketing strategy, the impact of viral marketing on social media and we will also do a critical analysis of social media 3.0 and viral marketing. For instace, the negative implications of 3.0 and how we can relate it to users.

    We also intend to interview a few users of facebook to determine their opinion on social networks. For example, why they have chosen facebook and not other social networks?

    Please let us know if our subject has been approved.

    Roomila, Priya & Ajmeri


    • Roomila, Priya and Ajmeri, your list of sub-themes seem to be a patchwork. Could you please make it more comprehensive? Though I can see that tracking and metrics are an important and positively disruptive feature of online marketing, I do not see really how the rest fit in. Interoperability, micro-blogging and open source facilitate sharing but are not specific to viral marketing.

      Can you please review?


  10. Hello Madam,

    I’m working with Veema and Sandra. Following the post of veema some days ago, we would like to tell you that we will skip the group ‘wanted 15000 youngsters’ and concentrate more on the NGOs.

    Kindly tell us if its ok.


    Diana, Veema & Sandra


  11. Madam,

    Romila, Ajmeri and I have decided to work Social Media 3.0. Our study will be based on what is social media 3.0 all about, taking three aspects into consideration which are as follows;

    •how firms get informations on their prospective consumers,
    •how these marketing messages affect the users at large,
    •and how their privacy is at stake

    The core analysis will be on;

    1.Tracking and Metrics
    2.Predictive Modeling and Artificial Intelligence
    3.Privacy related issues
    4.And the reverse effect on the consumers in terms of consumerism. that is, marketing messages are crafted such a way and the “like” feature(Facebook) influence consumers to buy- it plays with their psychology (brand awareness and responsiveness)

    We would like to interview some marketing strategists or business owners who advertise their product on the social network on the way they get informations about the users and on the other hand, interview some users to know how far they are influenced by those advertisings messages.

    Grateful if you could let us know if our subject has been approved




    • Priya, Roomila and Ajmeri. OK for the theme but please make sure you are clear about the issues (they should be analysed from a sociological perspective not as a catalogue of what can or cannot be done)


  12. Bonsoir Madame,

    ca va? Les videos intitules Entretien de Rabin Bhujun etc et ceux de Finlay Salesse et Desire Appou pour votre assignment pour le cours de New Forms of Media sont de Naima et moi,





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